The key to effective one-to-one marketing is the ability to thoroughly understand customers, what makes each one unique and what drives their behavior. Collecting, curating, engineering and driving insight from data are all key elements required to excel at relationship marketing.
Single Customer View
Every Optimove client receives a fully customized predictive customer model that reflects its distinct business DNA and unique customer data. The customer model integrates data from three main sources: first-party raw data, on-site/in-app user activity and Optimove campaign response data. This consolidated data is constantly compiled into a 360° Single Customer View, accessible to you in the form of a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Optimove’s predictive marketing engine applies mathematical and statistical models to transactional, behavioral and demographic data in order to predict future customer behavior and value. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of your hyper-personalized relationship marketing campaigns.
Built into Optimove’s Relationship Marketing Hub are on-demand interactive analytics applications that allow you to deeply explore your customer segments, personalized campaigns, degree of customer coverage and many other aspects of your relationship marketing operation. This powerful view into your customer base and relationship marketing activities will help you gain deeper understanding and insight into the behavior of your customers, their wants and their needs – and how you can deliver the right message at the right time to each individual customer. Optimove also provides a customizable dashboard to monitor your most important KPIs.