Privacy Policy

As used in this Privacy Policy, “Optimove,” “us” and “we” refer to Mobius Solutions, Ltd. and its affiliates. The "Websites", "Site" or "Sites" mean Mobius Solutions Ltd.'s websites (including, without limitation, www.optimove.com, www.postfunnel.com and any successor URLs, mobile or localized versions and related domains and subdomains). At Optimove, we value your privacy and are committed to preserving it. We aim to be as transparent as possible with how we collect and process your data and personal information. We never sell personal data and we carry out all processing operations in strict compliance with the EU General Data Protection Regulation (“GDPR”).

We process your personal data for our legitimate interests as a business, but only if necessary for the purpose for which we collected it.

• To analyze trends, administer or optimize the Website, monitor usage or traffic patterns (including to track visitors movements around the website) and gather demographic information about our user base as a whole.
• To communicate directly with you, including by sending you newsletters, promotions and special offers or information about new products and services.
• To deliver you advertising, including by serving and managing ads on third-party sites and to tailor ads based on your interests and browsing history.
• For the purposes described to you at the time of collection or as otherwise described in this Privacy Policy.

We use a number of different categories of data about you:

• Contact details.
• Emails and records of verbal conversations.
• Activity on our Websites and social media channels.
• Employment information (job title, responsibilities, position within the organization, etc.).
• Your status relating to our organization, such as communication preferences and records of marketing activity that has been sent to you.
• Information telling us where we obtained your data.

• From forms submitted by visitors (to request further information, download a resource, etc.).
• From cookies: We use cookies on our website that identify you when you visit us and tell us what pages you are viewing. We also use the information to trigger sales and marketing activity (for more information, see the cookie policy section below).
• From social media: If you choose to communicate to us via any of the social media platforms.
• Verbal and written communications: When you send us an email, call or write a letter, or if we meet you face to face.
• Third parties: We sometimes receive personal data from third parties.
• Retention/Deletion Policy: Use of the Optimove system requires the provision of customer data (“Customer Data”) by our clients.
  All Customer Data shall be retained until the earlier of: i) client request for Customer Data deletion; or ii) termination of the agreement between Optimove and the applicable client.

Optimove gathers data for marketing purposes through its websites and by receiving customer lists when attending events. In some places on Optimove’s public-facing websites, you can fill out web forms to ask to be contacted by our Sales Team, sign up for a newsletter, register for an Optimove event, or download specific content. The specific personal data requested on these forms will vary based on the purpose of the form. We will ask you for information necessary for us to provide you with what you request through the form (for example, we will ask you for your email address if you want to sign up for an email newsletter and for your phone number if you want a member of our Sales Team to call you).

We use your email address to send you information about Optimove products, services or events in which we think you may be interested. You can opt out of receiving marketing communications from us at any time through your marketing preferences page by clicking the “unsubscribe” link at the bottom of any marketing email you receive from Optimove. You can also unsubscribe from emails using our online form. Please note that it may take up to three days to remove your contact information from our marketing communications lists, so you may receive correspondence from us for a short time after you make your request. You will not be able to opt out of product-essential emails from us, such as password reset emails, billing emails, or notifications of updates to our terms, unless you deactivate your account.

We may also use publicly-available information about you that we have gathered through services like LinkedIn, or we may obtain information about you or your company from third party providers. We use this information to help us understand our customer base better, such as your industry, the size of your company, and your company’s website URL.

Optimove will not sell your personal data, or the personal data of your end users. We may share your data personal data with third parties when marketing to you. In these cases, we do not allow any personal data to be used by third parties for their own marketing purposes. We will only share your data with a third party when it is necessary for our suppliers to provide services to us, or for another reason listed here, or share personal data for cross-context behavioral advertising.

When you visit an Optimove website, we process your information to market our services to you on other websites.

You may opt-in to receive communications from us about information that we believe may be of interest to you, as well as news or offers from us or third parties, which may include our newsletter or information about special offers, products or offerings, or other items. The communications may be via email, SMS, telephone or social media.

The topic and frequency of our emails may change and if, at any time, you would like to stop receiving emails from us, you may follow the opt-out instructions contained in any such e-mail. Alternatively, you can email us and request to opt-out at privacy@optimove.com. If you opt-out of receiving emails or promotions from us, we still may send you email about content you've downloaded or any services you have requested or received from us, or for other customer-service purposes.

When you give us permission and subscribe to our communications, we will use electronic marketing (emails, SMS, social media) to communicate items that we feel may be of interest to you, including industry and company information, updates and offers.

Some of the content on our Websites may be restricted to subscribers only. You are given a free choice of whether to subscribe to our emails and get access to our subscriber-only content, or to not access the content.

Cookies are small, often encrypted text files, located in browser directories. They are used by web developers to help visitors navigate their websites efficiently and perform certain functions. For more information about cookies, see www.allaboutcookies.org.

Our websites use cookies to distinguish you from other visitors of our website. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our websites.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org or www.networkadvertising.org. You can specifically opt-out of Google Analytics using this tool.

We use the following types of cookies:

Analytics tools

With your permission, we set analytics cookies on your computer that help us learn how our website perform in different locations. We use cookies to understand and improve our user interface and features.

We use Google Analytics cookies to store information, such as what time a visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. These cookies are used to report website trends; they do not identify individual visitors. A different set of cookies is used for each website, and visitors are not tracked across multiple sites. In addition to disabling cookies, visitors can also install the Google Analytics Opt-out Add-on, which prevents Google Analytics from collecting information about website visits. To find out more visit: www.google.com/analytics/learn/privacy.html

Retargeting/Remarketing

We may use cookies to collect personal and non-personal information about your activities on our websites to provide you targeted advertising based upon your interests and actions on our website. If you wish to not prevent this information from being used for the purpose of serving you targeted ads, you may opt out by clicking here: preferences.truste.com (or if located in the European Union, by clicking here: www.youronlinechoices.eu). Please note that this does not opt you out of being served advertising. You will continue to receive generic ads.

We may share your information with third-party platform providers (such as Facebook, Google and Twitter) to serve targeted advertising/content to you via the relevant third-party platform, based on your profile/interests. Your information is used by the third-party platform provider to identify your account and serve advertisements to you. You can control what advertisements you receive via the privacy settings on the relevant provider’s platform and you should consult the third party’s help/support centre for more information.

Personalization & preferences

Cookies help us display the correct information and personalize your experience, by providing you with features, insights and customized content. They can also help you fill out forms more easily. Loss of the information stored in a preference cookie may make your experience on our Websites less functional, but should not prevent you from using them.

Your rights

• You have certain rights given to you by law, meaning that you have an amount of control over your personal data that we store or process.
• You have the right to request that Optimove limit or refraining from using your personal information, including the transfer of your personal information to any third parties (Optimove shall remains liable to you in case of any damage caused as a result of onward transfers of personal information to third parties).
• To execute any of the following rights, simply write us at privacy@optimove.com and specify your request. We promise to do our best to address your request as promptly as possible.

Access to your personal data

The right to confirm that your personal data is being stored or processed by us and to check if the processing is lawful.

Correcting any mistakes (the right of rectification)

The right to instruct us to rectify any mistakes in your personal data that we store or process.

Data deletion (the right to be forgotten)

The right to instruct us to erase your personal data.

Stop processing

The right to instruct us to stop the processing of your personal data.

Moving data (the right to data portability)

The right to request, under certain circumstances, that your personal data be transferred from us to another organization.

Right to object to direct marketing

The right to instruct us to stop processing your personal data for the purposes of direct marketing.

Object to profiling

The right to instruct us, under certain circumstances, to instruct us to stop processing your data for profiling or automated decision making.

Right to Invoke Binding Arbitration

Optimove shall arbitrate claims and follow the terms as set forth in Annex I of the DPF Principles, provided that an individual has invoked binding arbitration by delivering notice to our organization and followed the procedures as set forth in Annex I of Principles.

Options for limiting the use and disclosure of your personal data

First of all, Optimove will not sell your personal data, or the personal data of your end users.

You can opt out of receiving marketing communications from us at any time through your marketing preferences page by clicking the “unsubscribe” link at the bottom of any marketing email you receive from Optimove. You can also unsubscribe from emails using our online form. Please note that it may take up to three days to remove your contact information from our marketing communications lists, so you may receive correspondence from us for a short time after you make your request. You will not be able to opt out of product-essential emails from us, such as password reset emails, billing emails, or notifications of updates to our terms, unless you deactivate your account.

In case of wanting your personal data removed from Optimove's marketing platform you can email a request to info@optimove.com. Please note that it may take up to three business days to remove your contact information from our marketing communications lists, so you may receive correspondence from us for a short time after you make your request. The Optimove team will reply to your request once it is completed.

Optimove complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Optimove has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Optimove has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) Program, and to view our certification, please visit https://www.dataprivacyframework.gov/

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Optimove commits to cooperate and comply respectively with the advice of the panel established by the EU data protection authorities (DPAs) and the UK Information Commissioner’s Office (ICO) and the Swiss Federal Data Protection and Information Commissioner (FDPIC) with regard to unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF.

Optimove is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Optimove Inc. adheres to the EU-U.S. DPF Principles, including as applicable under the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF Principles.

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing and/or using the Websites after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of your personal information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Optimove Inc. adheres to the EU-U.S. DPF Principles, including as applicable under the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF Principles.

Please note that our websites, as with most Internet applications, are vulnerable to various security issues including, without limitation, eavesdropping, electronic trespassing, sniffing, spamming, nuking, hacking, spoofing, “imposturing”, breaking passwords, harassment, fraud, forgery and system contamination including, without limitation, the use of viruses, worms and Trojan horses which may cause unauthorized harmful access and/or retrieval of information and data on your computer or your information and data on Optimove’ servers, as well as other harmful or unlawful activities, and hence should be considered unsecured. Information and data may also not reach their destination or reach an erroneous address or recipient. This website contains links to other sites. Optimove does not share any information provided by you with these sites. However, Optimove is not responsible for the privacy practices or the content of external websites. You are advised to check the privacy policy of each third-party website into which you enter.

We may disclose your personal data to a third party if (i) we reasonably believe that disclosure is compelled by applicable law, regulation, legal process, or a government request (including to meet national security, emergency services, or law enforcement requirements), (ii) to enforce our agreements and policies, (iii) to protect the security or integrity of our services and products, (iv) to protect ourselves, our other customers, or the public from harm or illegal activities, or (v) to respond to an emergency which we believe in good faith requires us to disclose data to assist in preventing a death or serious bodily injury.

If Optimove is required by law to disclose any personal data of yours or your end user, we will notify you of the disclosure requirement, unless we are prohibited by law. Further, we object to requests we do not believe were issued properly.

If you have questions about this Privacy Policy or our site in general, please contact us at privacy@optimove.com or call +972-3-672-4546.

Written inquiries may be sent to:
Howard Bick, Data Protection Officer
Mobius Solutions, Ltd. (Optimove)
Adgar 360 Tower
2 Hashlosha Street
33rd Floor
Tel Aviv 6706054
Israel

Last Updated: September 2025