Optimove: Visionary Leader in Multichannel Marketing According to Gartner

Optimove was evaluated by Gartner® in the 2025 Critical Capabilities for Multichannel Marketing Hubs report and received rankings across multiple critical Use Cases. The report assessed 11 vendors across 10 Critical Capabilities. Multichannel marketing hubs create, orchestrate, execute, and measure interactions across devices and channels. Digital marketing leaders can use this research to identify solutions that will help them power effective multichannel campaigns and drive measurable outcomes.

• AI that drives engagement and growth: Optimove believes AI should guide, not replace, marketers. Gartner notes: “Optimove’s prescriptive intelligence features help marketers optimize sequences of individual journeys to drive both high engagement and revenue growth."
• Turning insights into action: We empower marketers to understand customers deeply and act quickly. As Gartner observes: “The AI-enabled assistant allows querying for campaign and audience insights, including churn analysis and high-propensity segment discovery.”
• Managing complexity at scale: Marketing today demands orchestration across tens of thousands of journeys. Gartner highlights how Optimove has “made tangible progress in developing prescriptive intelligence features to help marketers manage and prioritize tens of thousands of trigger-based journeys.”
   

The Gartner reports spotlight Optimove as the platform that enables the future of marketing now.