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Master: Responsible Gaming Marketing Practices
To remain competitive and compliant, operators need to be proactive in their approach towards socially responsible gaming. The key is to develop personalized and responsible marketing strategies that differentiate between players and segments them into different groups based on their risk level. By dividing players into different risk-based segments, operators can use marketing strategies to … Continued
6 Marketing Methods for Socially Responsible Gaming
Some call it “responsible real-money gaming.” Some “socially responsible gambling”. Or any combinations of these. Whichever wording you choose, one thing is clear: all gaming operators know that it is an issue that’s not going anywhere, anytime soon. And the quicker they embrace it, the better. Responsible gaming should be top of mind for every … Continued
“Responsible Gaming Should Be Front and Center”
As gaming operators adopt a more socially responsible stance, and regulators apply heavier scrutiny into CRM promotional practices in Real Money Gaming/gambling, mitigating problematic behaviors and cultivating healthier gaming practices is becoming increasingly important. In a recent interview he gave us, Michael Pollock, Spectrum Gaming Group’s Managing Director – talked to us on how socially … Continued
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