Powering engagement through advanced loyalty
Transform static interactions into gamified experiences and CRM-powered rewards that boost acquisition, deepen loyalty, and make every promotion personal
Gamify every touchpoint, effortlessly Power customer journeys with play
Pick from 40+ customizable games and deploy them across web, app, and in-platform journeys, without writing a single line of code
Replace boring forms with interactive play to capture zero-party data with gamified surveys, trivia games, and personality tests.
Use real-time analytics to experiment, tweak, and optimize to drive measurable uplift in engagement.
Deliver next-generation customer loyalty programs
Guide players through missions, levels, and progress paths that motivate ongoing transactions, gameplay, and platform activity
Create custom currencies, badges, and profiles that shape a unique loyalty world aligned to your brand identity
Leverage Optimove’s Single Customer View and AI decisioning to tailor missions, rewards, and challenges to each player
Deliver smarter rewards with CRM precision Activate AI-Optimized Promotions
Determine optimal bonuses with behavioral, historical, and predictive data to match each customer’s true value and intent
Create single or tiered rewards that scale by VIP level, predicted value, lifecycle stage, and more, instantly
Set limits and spending controls to balance generosity with profitability across every campaign and reward decision
Give your teams more independence, ability, and agency with the powers to do anything and be everything
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What is Optimove Gamify?
An enterprise-grade gamification platform that lets marketers add interactive, game-like experiences to campaigns—no coding required—to drive loyalty and conversions.
How does gamification improve customer engagement and loyalty?
It taps into motivation loops—competition, rewards, progress. Mechanics like points, badges, challenges, and instant-win games increase participation, foster repeat engagement, and build long-term loyalty.
What types of gamified experiences can I create with Optimove Gamify?
Dozens of out-of-the-box formats (quizzes, raffles, leaderboards, spin-the-wheel, trivia, surveys, and more), tailored for acquisition, onboarding, loyalty programs, and seasonal promos.
Can the gamified experience be fully branded to my company?
Yes. Optimove’s gamification suite supports complete white labeling, ensuring every mission, widget, and interaction feels native to your brand. You maintain full control over look, feel, and player experience.
How does Optimove Gamify collect and use customer data?
Games, surveys, and challenges capture zero-party and first-party data that flows directly into Optimove’s CDP and AI decisioning engine for activation across campaigns.
How do I measure the success of gamified campaigns?
Measure business outcomes—incremental revenue, retention, and lifetime value uplift—alongside engagement. Analytics tie gamification directly to ROI for continuous optimization.
Can I reward customers for streaks or repeated behaviors?
Yes, with Optimove’s loyalty solution, you can create simple, progressive, or cumulative tasks rewarding repetitive behaviors.
How does gamification improve customer engagement and loyalty?
It taps into motivation loops - competition, rewards, progress. Mechanics like points, badges, challenges, and instant-win games increase participation, foster repeat engagement, and build long-term loyalty.
How much does Optimove Gamify cost?
Optimove Gamify is priced based on the scope and complexity of your strategy, including active campaigns, user volume, and the depth of experiences (e.g., challenges, badges, rewards, leaderboards).
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%
