Related Blogs
Transforming customer-first marketing with AI Technology
So far so impressive … The thing is, it’s not just a simple case of plug-and-go when it comes to CDP/AI integration – or rather, it can be, but there’s a lot more to consider! From data management and activation to designing your CDP to take advantage of AI to reimagining your entire marketing operations, … Continued
La puissance de la segmentation dans les campagnes marketing : l’accélérateur ultime de la valeur vie client (LTV)
Dans sa célèbre conférence Ted, Choice, Happiness and Spaghetti Sauce, Malcolm Gladwell défend vigoureusement la segmentation. Il démontre comment, dans le secteur de l’alimentaire, les entreprises ont cessé de chercher à trouver « le » produit qui plairait à tous pour créer des variantes d’un même produit. Le but : satisfaire différents groupes de clients aux goûts et préférences … Continued
Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success
There are a ton of elements running across your growth strategy that hold immense power when it comes to acquiring new customers. And yet … focusing on acquisition is no longer enough (doing so will only have you chasing your tail!) Sure, acquisition is absolutely necessary; that much is clear. But the focus is shifting … Continued
Get a personalized tour of Optimove
Let us show you how to go from tens to hundreds of segments