Orchestration
Optimove aims to enhance personalization, contestant loyalty, and brand growth in this rapidly growing sector
Leveraging Advanced Generative AI Tools to Enhance Customer Journeys
New advancements empower marketers to elevate customer engagement and drive business growth
Both the leaders and the fastest growing companies in the iGaming industry use Optimove to personalize their players’ experiences and win their loyalty for life
How to measure the impact of every touchpoint in the customer journey
Explore the Contrast between Journey Orchestration and Traditional Campaigns and the Mutual Advantages for Brands and Customers
Fostering Progress Through Collective Wisdom: The Evolution of OptiGenie and the Transformative Impact of Collaborative Innovation
Optimove was positioned the highest in execution and furthest in vision among Challengers in the 2023 Magic Quadrant for Multichannel Marketing Hubs
A report on Marketing Fatigue and the disconnect between consumer and brands in marketing messages
For telecom brands, targeted cross-selling campaigns and customer retention efforts can skyrocket revenue, lower costs, and foster long-term customer relationships. With an advanced CDP on hand, a customer-led approach, hyper-personalized experiences, and a keen eye on customer insights, you’ve got all the tools to make your brand stand out in a crowded market
The advantages of SMS marketing are clear: with 98% open rates and an average click-through rate of 36%, SMS marketing remains a direct, powerful and personal way to reach customers quickly and effectively. As a veteran marketing channel, SMS continues to evolve and adapt to the changing consumer landscape, making it both relevant and effective for your 2024 campaigns.