There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester.

Optimove’s quest to equip brands with the most holistic and robust multichannel platform that brings together the best of both integrated suites and best-of-breed just got to another important milestone: partnership with a direct mail tech solution, data, execution, and measurement included

Every “legacy” telecommunications company is a prime candidate to benefit immensely from digital transformation. Melita, a quadruple-play provider, chose Optimove to take its customer data and CRM marketing to the next level. Here’s what it looks like

They don't need to build their own. They're integrative. They're more cost-effective. And allow you to do more with less. Oh, if only your CDP had a brain

Using Optimove's segmentation and orchestration capabilities, we were able to practice what we preach and scale our CRM marketing personalization to hundreds of segments in under six months. All recurring campaigns that never, ever crossfire. Here's how we did it. Part 1 of 3

To avoid irrelevant journeys and campaigns reaching customers, marketers must create and orchestrate truly personalized customer journeys. Here's how

You know them all too well, from being both a customer and a marketer. But that doesn't mean broken CRM journeys are a fact of life. They can be eradicated, with Optimove's AI-mapped CRM journeys

To avoid irrelevant journeys and campaigns reaching customers, marketers must create and orchestrate truly personalized customer journeys. Here's how