A report on Marketing Fatigue and the disconnect between consumer and brands in marketing messages

For telecom brands, targeted cross-selling campaigns and customer retention efforts can skyrocket revenue, lower costs, and foster long-term customer relationships. With an advanced CDP on hand, a customer-led approach, hyper-personalized experiences, and a keen eye on customer insights, you’ve got all the tools to make your brand stand out in a crowded market

With 98% open rates and an average click-through rate of 36%, SMS marketing remains a direct, powerful and personal way to reach customers quickly and effectively. A veteran marketing channel SMS continues to evolve and adapt to the changing consumer landscape, making it both relevant and effective even in 2023. But is it relevant for your brand? We have a checklist ...

Mother's Day is almost upon us - heads up! – and like previous peak shopping events, we know what consumers are planning. How? We simply asked them. What will they buy? When? What factors impact their decisions? Oh, mama, do we have some stats for you

A Multichannel Marketing Hub is essential to create, execute, and orchestrate campaigns across all channels. It gives you the flexibility to increase the granularity of customer journeys and expand to multiple channels. How can it drive growth? Find out more here

There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester

Optimove’s quest to equip brands with the most holistic and robust multichannel platform that brings together the best of both integrated suites and best-of-breed just got to another important milestone: partnership with a direct mail tech solution, data, execution, and measurement included

Every “legacy” telecommunications company is a prime candidate to benefit immensely from digital transformation. Melita, a quadruple-play provider, chose Optimove to take its customer data and CRM marketing to the next level. Here’s what it looks like

They don't need to build their own. They're integrative. They're more cost-effective. And allow you to do more with less. Oh, if only your CDP had a brain

Using Optimove's segmentation and orchestration capabilities, we were able to practice what we preach and scale our CRM marketing personalization to hundreds of segments in under six months. All recurring campaigns that never, ever crossfire. Here's how we did it. Part 1 of 3

To avoid irrelevant journeys and campaigns reaching customers, marketers must create and orchestrate truly personalized customer journeys. Here's how