With 98% open rates and an average click-through rate of 36%, SMS marketing remains a direct, powerful and personal way to reach customers quickly and effectively. A veteran marketing channel SMS continues to evolve and adapt to the changing consumer landscape, making it both relevant and effective even in 2023. But is it relevant for your brand? We have a checklist ...

As the year goes on, we see growth in various platforms and innovative methods brands use to connect with their audience. And while we’ll all have our favorites when it comes to delivering, the world of mobile marketing is fickle - and constantly changing. We got the team together and discovered where success lies for campaign efforts. Which ones are you including in your strategy?

Adding game-like elements to mobile apps, isn’t just cool or fun (and it is both). With app gamification brands have the opportunity to deliver competitive-based experiences that keep users hyper-engaged, and coming back to accomplish more goals, enjoy the thrill of competition, and reap the rewards. How do some of the world’s biggest brands deliver impactful app gamification?

Does your marketing team have the tools needed to maximize its overall efficiency and save significant time and effort – all while increasing the number of campaigns you send and customer journeys you create? Before you answer, read this…

The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you

With two strategic acquisitions in 2022, Optimove added both mobile marketing channels and real-time personalization to create the first Customer-Led Marketing Platform. Optimove is kicking off 2023 with the addition of SMS, a crucial channel for all marketers, and delivering on our commitment to an all-in-one platform.

During the next 5-10 years, the most successful brands will be the ones heavily focused on retaining existing customers, and for good reason. Selling to an existing customer has a success rate of between 60-70%, compared with a 5-20% success rate of selling to a new customer. What’s more, increasing customer retention by just 5% can boost profits by between 25 and 95%

With less than two weeks until Christmas, we’ll wager there are still a lot of mobile marketing teams asking themselves if there’s anything more they can do to boost their holiday sales – even at this late stage. Well, guess what? The answer is a resounding yes, and we’ve got you covered!

Over half of Gen Z consumers are on TikTok now, and 46% say they use the platform daily. Also – 58% of Gen Z's are willing to pay more for products targeted at their personalities. Now your TikTok and Snapchat ads can be more personalized than ever before

With an estimated annual purchasing power of $143 billion, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. Take these tips to connect with, engage, and nurture your Gen Z audience

If there’s one question that team Optimove is constantly asked, it’s how to hang onto customers in a digital space where countless brands are feverishly competing for attention. Our answer? Focus on delivering a hyper-personalized user experience and the rest - engagement, retention, and long-term loyalty - will follow