Optimove’s 2025 Consumer Summer Shopping Survey reveals shoppers very concerned about tariffs, and worried about inflation

NEXT.io interview with Optimove CEO Pini Yakuel uncovers why Positionless Marketing will be the defacto standard for marketers within five years

Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce’s Podcast: Decoded

“In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day.” - Rachel Parker, Global Head of Customer Marketing, FDJ United (Formerly Kindred Group)

Shai Frank, Optimove's SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle

GenAI made content infinite. Legacy processes made it unmanageable. The result: fractured journeys, message fatigue, and revenue left on the table

Marketing success hinges on seamlessly blending real-time data and dynamic content into every customer interaction. Here's how it's done

Positionless Marketing has evolved from an idea to a movement to a global trend

Shoppers are waiting longer, prioritizing quality, and expecting brands to meet them across channels. Positionless Marketing can ensure marketing teams keep up

Optimove Connect 2025 was more than a conference—it was an orientation on the future of marketing: Positionless—and now you can watch all the presentations on our YouTube channel!

A roundup of the 15 most insightful, real-world quotes from standout CRM marketers—revealing what it truly takes to thrive in the era of Positionless Marketing