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The Portrait of the Subscriber in the Customer Life Cycle
Subscription-based services have been around since the turn of the previous century – think of library memberships or milkmen and ice-sellers completing their route, providing their goods to their “subscribers” door to door. In recent years, the internet era, combined with the increasing efficiency of the parcel post services, has boosted the rise of companies utilizing … Continued
Your CRM Journeys Will Crossfire (Unless They Are Mapped by AI)
Customer journeys in the world of CRM – those that relationship marketers build and draw, create and craft – are the brick-and-mortar of it all. Without these marketer-made drips and paths, streams of campaigns, and creativity, there is no relationship marketing. But, just like in any case of bricks and mortar structures – it’s not … Continued
Rusty Warner, Forrester VP, Principal Analyst, to Speak at Optimove’s Connect Conference in London on March 20-21
Renowned expert whose research focuses on enterprise marketing technologies, including cross-channel campaign management, marketing resource management, and real-time interaction management, will address attendees of Optimove Connect. The title of his talk is The Future of Customer-Obsessed Marketing. With martech spending reaching new heights, with diminishing returns, Warner offers marketers a rare opportunity to gain insights to … Continued
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