Optimove Blog

Data, Marketing and the Universe



Paz Holender

Head of Product

Paz Holender
Paz has led the design of the Optimove platform from day one. An avid software designer and project manager, Paz thoroughly enjoys overcoming the technological challenges of developing state-of-the-art algorithms and Big Data processing to help online businesses maximize their business performance.

The Ultimate Combination of Marketing Intelligence and Computer Learning

Posted by on 26 January 2017

To win in worlds of infinite options, you need the best of both: human intelligence to limit the first cut of possibilities, and a self-learning machine algorithm which can then execute, compute and analyze far better than any human

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The Customer Journey Marketing Plan: Manage and Optimize Infinite Customer Journeys

Posted by on 23 June 2016

The latest version of Optimove's Relationship Marketing Hub enables marketers to re-imagine traditional, funnel-based customer journey maps to deliver more relevant and effective marketing campaigns.

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