AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
In this thought-provoking keynote, Optimove’s Kalev Kärpuk unpacks what gamification truly means — and how to use it to boost customer engagement. Discover how behavioral psychology and game design principles can turn everyday marketing into meaningful, rewarding brand experiences. Part strategy, part storytelling, this session explores how Optimove’s new gamification capabilities are transforming CRM.
Stay in touch
Be the first to know all about the latest on Positionless Marketing directly in your inbox
