Amelco x Optimove Partnership: A Decade of Powering Operator Growth

Navigating the "Dark Arts" of CRM Marketing in iGaming

Amelco has been building iGaming technology fore more than 20 years, serving operators across North America, South Africa, the UK, and Asia.  

Across Amelco's global client base, the marketing challenge looks different in every territory. Different regulatory environments. Different competitor dynamics. Different player expectations. And in the digital space, operators need to be able to engage  players and win every time.  

Operators need to know which players to target, when, with what message, across which channel.  

The operators who figure it out tend to have the right CRM infrastructure behind them. And this is the place where the Amelco and Optimove partnership and integration come into play.  

Optimove sat with Brandon Walker, Head of New Business at Amelco, to hear his journey and thoughts on the Positionless Marketing platform:

A Decade of Partnership: 100% Client Adoption 

Building a partnership requires more than an integration, but the understanding that Optimove's technology, expertise and human resources come together to empower and serve joint clients, and each has a role to play.  

Amelco builds the infrastructure operators run on: the PAM, the sportsbook, the iGaming platform.  

Optimove powers what happens after the player walks in the door - personalized campaigns, lifecycle marketing, acquisition and retention across every channel.  

We worked with Optimove for more than eleven years. Optimove is best-of-breed when it comes to marketing retention products, and it continues to adapt to help our clients achieve what they're trying to achieve, and make the most out of what the product can offer.  

Brandon Walker, Head of New Business at Amelco. 

After more than a decade, Optimove asked Brandon to describe the company in on word. His answer was:

“Reliable.  

Over the years, we've had some fantastic relationships with everyone at Optimove. Always a joy to meet up on the stand, whether it's a golf day or a lunch or a dinner. Fantastic people, and we really cherish the relationship we have.” 

Amelco continues to expand globally, and wherever Amelco takes on a new market, their clients make the same call across geographies – they choose Amelco and Optimove.  
 

"Every single one of Amelco's clients uses Optimove. They have only good things to say and we continue to encourage our operators to use the product.”

In Summary 

The Amelco x Optimove partnership gives operators the full tech stack to run a successful iGaming business – from platform infrastructure to CRM.  

Two partners that each own their domain, people that work without friction, and give operators the ability to do anything, and be everything.  

That is what Positionless Marketing looks like. And this is how we deliver value to clients every day. 

Optimove's partner ecosystem is built on the belief that the best outcomes for operators come from combining best-in-class solutions. To learn more about partnering with Optimove, visit Optimove Partners. 

For more insights, contact us to request a demo.