
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Forrester: Optimove’s Total Economic Impact
Why it matters:
Optimove clients are equipped with new, cutting-edge tools and technologies to deliver exceptional customer experiences and drive business growth

These new advancements underscore Optimove’s commitment to ensuring marketers create personalized customer experiences that maximize customer retention and lifetime value.
For more detail on these advancements and more valuable insights about Optimove’s capabilities request a demo.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.


Ben Tepfer is a storyteller with over a decade of experience in product marketing. He is passionate about driving growth through innovative product marketing strategies. As the Director of Product Marketing at Optimove, Ben drives the shaping of the narrative and positioning of the company's cutting-edge technology.
Ben specializes in developing comprehensive product marketing strategies through storytelling to showcase the unique value propositions of Optimove that resonate with target audiences across diverse industries. Beyond his day-to-day responsibilities, Ben is a thought leader in marketing technology.
He frequently shares his insights at industry conferences, contributes articles to leading publications, including Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost, and engages with the marketing community.


