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Exclusive Forrester Report on AI in Marketing
Customer expectations are evolving, and staying ahead means learning from the best. At Optimove Connect, 19-20 March in London, five industry leaders will reveal how they’ve mastered CRM marketing with proven strategies to boost personalization, maximize engagement, and drive revenue.
Attend Optimove Connect 2025 and gain best practices from industry experts in the following sessions:
March 19 | 11:10 AM GMT
Speakers: Lucy Wigglesworth, Head of CRM, Tesco Bank & Dana Carr, Director of Email Marketing ,Optimove
In this session, Wigglesworth will take you through Tesco Bank’s journey with Optimove’s expert Deliverability Services team, led by Dana. Learn how they identified engagement challenges, built a deliverability strategy, and successfully executed their largest single campaign volume—achieving a 99% inbox delivery rate.
March 19 | 11:50 AM GMT
Speakers: Rachel Parker & Georgi Pepelyankov, Kindred Group
Rachel and Georgi will showcase how they leveraged Optimove to unify their MarTech stack, leading to measurable marketing wins.
March 19 | 2:10 PM GMT
Speaker: Yinon Glasner, Head of Customer Value Management, MyHeritage
Running campaigns in 25+ languages sounds impossible—unless you have the right tech. MyHeritage’s Yinon Glasner will walk you through how they tackled multi-language global communication challenges with automation and personalization.
March 20 | 11:30 AM GMT
Speaker: Claus Hansen, Senior Director, CRM, BetMGM
Personalized experiences drive meaningful engagement. Plus, engagement isn’t just about personalization—it’s about timing. In this session, Claus Hansen will show how BetMGM leverages Optimove to capitalize on critical moments, using AI to trigger the right action at the right time.
March 20 | 1:30 PM GMT
Speaker: Sherwin Jarvand, ComeOn Group
Personalization is the key to retention and revenue. ComeOn Group’s Sherwin Jarvand will share how leveraging Opti-X, Optimove’s Digital Experience Platform, has helped them create impactful, data-driven player journeys that drive engagement and long-term loyalty.
See the full Optimove Connect Agenda here
Optimove Connect delivers insights from leading brands, this is your chance to take CRM marketing best practices and put them into action.
Don’t miss out on strategies that can redefine your customer relationships, drive deep loyalty, and have a real business impact.
Plus, don’t miss our guest keynotes:
Register now if you haven’t already.
See you in London!
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
