Jeff Laniado

Jeff Laniado

Jeff Laniado

Jeff Laniado has led iGaming sales for Optimove in the US and Canada for over four years, working with top operators in sports betting, iCasino, DFS, sweepstakes, and lottery. 

He is responsible for managing many of the US-focused iLottery partnerships. Jeff has more than a decade of experience in sports, gaming, and promotional marketing strategy and sales.

8 posts found by Jeff Laniado
7 Winning Strategies for Lotteries to Outshine Competing Entertainment Options
Here’s how lotteries can strategically increase their share of disposable income wallet against other low-cost, easy-access forms of entertainment and leisure
11 Player Retention Strategies for iGaming Operators in 2025
Discover how to improve player retention by enhancing the overall experience for players
Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation
Learn how the Optimove CRM Marketing Platform powers accurate ad targeting, improves overall tracking, and lowers cost per action
6 Lessons U.S. Lotteries Can Learn from European Lotteries
Discover how European lotteries are leading the way with digital-first strategies, personalization, and loyalty programs – the top six insights U.S. lotteries can’t afford to miss
Tips & Strategies for Lottery Personalization
To succeed, operators should focus on three critical pillars: data, technology, and strategy
8 Tips for Sportsbooks to Leverage Super Bowl Bettors
Strategies to identify and nurture high-value players during the biggest betting event of the year
How Sportsbooks Should Prepare for the 2025–26 NFL Season
Learn how to turn Week One of the season into the start of long-term player loyalty
Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos
Discover how to balance growth, retention, and regulation in a changing market at an exclusive breakfast during G2E