Jeff Laniado

Jeff Laniado

Jeff Laniado

Jeff Laniado has led iGaming sales for Optimove in the US and Canada for over six years, working with top operators across sports-betting, iCasino, DFS, sweepstakes, lottery, and prediction markets. Jeff has more than a decade of experience in sports, gaming and promotional marketing strategy and sales.

12 posts found by Jeff Laniado

Four Things Happening in Prediction Markets Right Now

How competition, promotions, valuations, and AI are reshaping trader value in 2026

Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos

Discover how to balance growth, retention, and regulation in a changing market at an exclusive breakfast during G2E

How Sportsbooks Should Prepare for the 2025–26 NFL Season

Learn how to turn Week One of the season into the start of long-term player loyalty

11 Player Retention Strategies for iGaming Operators in 2025

Discover how to improve player retention by enhancing the overall experience for players

8 Tips for Sportsbooks to Leverage Super Bowl Bettors

Strategies to identify and nurture high-value players during the biggest betting event of the year

7 Winning Strategies for Lotteries to Outshine Competing Entertainment Options

Here’s how lotteries can strategically increase their share of disposable income wallet against other low-cost, easy-access forms of entertainment and leisure