Finding the Sweeps-Spot: Charting the Future of Social Sweepstakes Casinos

For social sweepstakes casino operators, growth has never looked so promising... or so complex. Retaining players beyond the first 24 hours, deciding whether affiliates help or hurt long-term growth, and preparing for regulatory shifts are the industry’s defining challenges. Success will come to operators who can find the Sweeps-Spot... the intersection where marketing, operations, and strategy align to create sustainable, player-first businesses.  

To explore these questions in depth, join us for a proprietary breakfast at G2E, Finding the Sweeps-Spot featuring leading experts in social sweepstakes casinos: David Jumper (Chief Marketing Officer, Modo Casino) and Matt Kaufman (Managing Director, Digital & Interactive Gaming, Eilers & Krejcik).

• Prepare for Change: Operators who stay ahead of regulatory shifts and explore new categories will be best positioned to capture future growth.
• Growth Models Matter: Relying on affiliates may undermine brand integrity and LTV, while in-house growth engines offer more sustainable, profitable control.
• Retention Starts Day One: Activating players in the first 24 hours and guiding them through structured welcome journeys is the foundation for long-term value.

The Big Picture

The sweeps industry is at a pivotal moment. Operators must balance explosive growth potential with mounting complexity: regulatory uncertainty, slowing M&A, and the need to master CRM fundamentals. At the same time, opportunities in adjacent categories are emerging for those agile enough to adapt.

The Debate: Affiliates vs. Sustainable Growth

Affiliates have long driven acquisition in gaming, but in sweeps their value is increasingly questioned. Too often, they bring risks, lower retention, and weakened brand control. By contrast, in-house growth engines deliver greater control and healthier long-term results. Operators must ask hard questions about where their next wave of growth will come from.

CRM as the Engine of Retention

Short-term acquisition can no longer carry sweeps operators. Data shows the first 24 hours after registration are critical: strong onboarding, structured journeys, and gamification extend lifetime value and reduce churn. The Sweeps-Spot isn’t just about attracting players—it’s about nurturing them from the very start.

The Road Ahead

Operators who master retention, control their growth channels, and prepare for regulation will be best positioned to thrive in the next wave of sweeps.

Take the Conversation Further at G2E

These questions—and their answers—will be explored in depth at Finding the Sweeps-Spot, an invitation-only breakfast hosted by Optimove at G2E. The program brings together leaders in marketing, operations, and industry analysis to share firsthand perspectives on retention, regulation, and sustainable growth.

Featured Sessions Include

Below are the sessions that will provide operators with practical insights and proven strategies to navigate the evolving social sweepstakes casino landscape:

• Matt Kaufman (Managing Director, Digital & Interactive Gaming, Eilers & Krejcik Gaming) – A state of the market briefing: regulation, M&A, and new growth paths.
• David Jumper (Chief Marketing Officer, ARB Interactive / Modo Casino) – Why building without affiliates created a stronger, more sustainable growth engine.
• Our Optimove Presentation – Five CRM strategies every social sweepstakes casino operator must master to retain players and extend lifetime value.

In Summary

Finding the Sweeps-Spot breakfast hosted by Optimove at G2E is a rare opportunity to hear directly from industry leaders on how to navigate the fast-changing sweeps landscape. It is beyond theory, with real-world data and lessons.

For more insights on finding the Sweeps-Spot, contact us to request a demo.