
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing

Dana Carr is Optimove’s Director of Email Marketing. Dana has over 20 years of experience managing the email marketing strategies of many recognizable global B2C and B2B brands.
As the Director of Email Marketing, Dana is bridging the gap for Optimove’s customers by providing a data-driven marketing plan and timely implementation grounded in best practices, targeted content, and visually engaging design.