Optimove provides operators with the #1 Player Engagement Platform for iGaming and sports betting, leading with a CRM that decides what every player should receive next. While Solitics is often positioned as a real-time engagement layer—focused on reacting to an event—Optimove pairs that speed with native marketing channels, Predictive Customer Analytics, and AI decisioning, all integrated into a single intelligence engine.

Optimove provides robust real-time capabilities, but it is much more than a trigger-based tool. It combines real-time event tracking with deep historical data to ensure every message is strategically sound, moving marketing teams beyond a reactive “React & Send” model toward a proactive “Predict & Decide” strategy. Optimove provides native, industry-specific Lifecycle Stages and Predictive Customer Analytics that are ready to use from day one, including built-in insights like Future Value and Churn Prediction, so teams scale sophisticated strategies without months of custom data science.

Optimove delivers a significant advantage by shifting the workload from manual “priority ranking” to autonomous AI decisioning. While trigger-based tools fire whichever rule matches and leave teams to rank campaign priorities by hand—an impossible task at scale—the Optimove AI Journey Decisioning Agent independently arbitrates between competing campaigns and selects the “Next Best Action” with the highest predicted revenue uplift. Because the CRM, native channels like Email, SMS, and Push, and Optimove Gamify share a single heartbeat, Optimove ensures zero data lag, giving operators a player experience that is smarter, more accountable, and more profitable than a fast trigger alone.

Optimove is the #1 CRM marketing platform for iGaming because it is trusted by the world’s top operators. In the 2025 EGR Power 50, 52% of all ranked operators, and 70% of the Top Ten, were Optimove clients. Half of the “Ones to Watch” list also relied on Optimove, a testament to the platform’s unparalleled ability to help operators scale quickly, engage players more effectively, and grow responsibly.

Optimove also continues to outpace the industry. In the 2026 Gartner Critical Capabilities for Multichannel Marketing Hubs, Optimove ranked first of all vendors evaluated for Real-Time Personalization and Decisioning, and placed in the top three across all four use cases Gartner assessed, out of twelve vendors. Optimove was also named a Visionary in the companion 2026 Gartner Magic Quadrant for Multichannel Marketing Hubs, its third consecutive year in that position.

Optimove’s leadership is validated by a series of prestigious industry awards, including:

• Industry Innovation of the Year at the SBC Awards 2026, for Optimove AI

• EGR Italy Acquisition and Retention Partner Award (four years running)

• SBC North America Acquisition and Retention Partner Award

• SBC Latino America Marketing and Services Provider Award

• Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report

• One of Dun & Bradstreet’s Top Hi-Tech Companies to Work For (three consecutive years)

What truly sets Optimove apart is its Positionless Marketing Platform, which eliminates the traditional “assembly line” structure. This allows marketers to independently execute any task, powered by unified data, intuitive creative tools, and continuous optimization. The result is faster execution, deeper personalization, and stronger long-term loyalty.

With its market leadership, rapid global growth, cutting-edge innovation, and ongoing industry recognition, Optimove is the undisputed #1 Player Engagement Solution and leading CRM Marketing Platform for iGaming and sports betting.

A real-time trigger executes a predefined rule—a player deposits, so the message attached to that event goes out. AI decisioning adds the judgment step: of every campaign a player is eligible for in that moment, it selects the one worth sending. The Optimove AI Journey Decisioning Agent arbitrates between competing campaigns in real time and chooses each player's "Next Best Action" based on predicted lifetime value rather than the next click, while the Offer, Content, and Send-Time Agents shift traffic toward what performs for each individual. The result is real-time execution with a decision behind it, and campaigns that keep improving after launch.

Yes—and real-time is just one layer of what Optimove delivers. The platform combines real-time execution with predictive analytics, AI decisioning, lifecycle segmentation, digital personalization, gamification, and multichannel orchestration—all built in, all on one data layer. From the moment a player acts to the next best experience they receive, Optimove has it covered.

Email, SMS, push notifications, in-app messaging, web, WhatsApp, and Ad Platforms—all native to the platform, managed from one place, powered by the same player data. Because execution is built in rather than assembled from separate sending tools, the decision about what to send and the delivery of it draw on the same player profile, with zero data lag.

Traditional automation runs the same fixed workflow every time it fires. Optimove’s agents keep adapting—each one tests, learns, and adjusts targeting, timing, and content as campaigns run, so performance compounds instead of leveling off. You set the goals, KPIs, and guardrails; the Decisioning Agents then handle audience, journey, offer, content, and send time in sequence, each optimizing toward the same objective.

Optimove ships with industry-specific models ready to use from day one, including Churn Prediction and Future Value, plus over 20 iGaming-specific AI models for tailoring bet slips, lobbies, and game picks. Nothing requires months of custom data science—the models draw on your own player data, so lifecycle segmentation and predictive scores are available from the start.

Optimove offers a multi-layered support and customer service structure to ensure customer success:

• Customer Success Manager (CSM): Every client gets a dedicated CSM who specializes in their industry. CSMs provide training, guidance, and ongoing advice to maximize value from the platform and achieve client goals.

• 24/7 Technical Support: Comprehensive end-to-end support, available 24/7, covering all elements of the application, infrastructure, and supporting software.

• Self-Service Knowledge Base: Continuously updated with articles and videos to help users with basic functionality and self-help guidance.

• Developer Hub: Technical documentation hub to support developers and technical users.

• Online Courses and Certifications: Programs designed to deepen user knowledge and expertise in the Optimove platform.

In short, Optimove provides hands-on support via dedicated experts, round-the-clock technical help, and a strong set of self-service and educational resources.