Optimove Boosts its Email Capabilities: Acquired PowerInbox’s DynamicMail Business
DynamicMail technology will offer Optimove's clients an opportunity to bring the type of personalization and interaction available in other channels, to their inboxPosted in Company News, Management on 10 May 2018 by:
Recent years have demonstrated powerful demand among consumer-facing businesses for AI-powered solutions to help them reach out to each of their customers, and build a profound emotional relationship with them. Today, Optimove is thrilled to announce a major step in that exact direction, one that matches its commitment to offer smart marketing teams everything they need to take an advanced scientific approach to relationship marketing – with the acquisition of PowerInbox’s DynamicMail, an innovation leader in email real-time personalization and dynamic subscriber engagement. Eight DynamicMail employees will join Optimove’s roster shortly.
This acquisition is another turn of the “flywheel”, accelerating Optimove’s momentum of growth. After being built and developed as a “brain”, the company is now at a position to acquire “muscle” and give our clients a more holistic solution to their relationship marketing needs.
Dynamic real-time content
Last year, over 300 brands that use Optimove, sent over 3 billion personalized emails to their customers. Now, with PowerInbox’s dynamic email technology enhancing Optimail, these brands will be able to create dynamic content which changes in real-time to be the most relevant at the time of opening.
For example, the technology excludes products that are not currently in stock and creates product recommendations specific to the weather conditions for the reader’s current location. PowerInbox’s email components also enable highly engaging content, such as video, countdown timers, store locators and more.
The email is here to stay
As the first digital marketing tool, more than 40 years old now, email is still one of the most effective platforms in relationship marketing. But sometimes that exact approach towards email, as the older, respectable gent of the group, is what prevents it from enjoying the type of personalization and interaction available on other channels. The acquisition of DynamicMail strengthens Optimove's existing email capabilities and is another significant step towards the holy-grail of empowering brands to exhibit emotional intelligence when communicating with their customers.