An expert's thoughts and tips about engagement, deliverability, and storytelling vs. hard selling

In our latest professional tip video, we talk about what you can do with geolocation data to improve your email marketing campaigns

In this post, we first explain what dynamic email components are and then give you tips on how to use the most prominent one (countdown) to really get your subscribers biting their nails

Strategic best practices to follow that will help guarantee a successful Black Friday, Cyber Monday, and holiday season for your email campaigns

Watch: How to choose the right KPI for each marketing action

See how some brands take advantage of Optimove’s deliverability expertise to overcome common day email marketing challenges

B2C companies will benefit greatly from the combination of Optimove's smart orchestration capabilities with Netcore's fast, high-delivery messaging infrastructure

I booked a trip. I canceled a trip (Yes, because of COVID-19.) But they kept reminding me of my next destination. Lucky they were otherwise so helpful; I had to forgive them

How to master your messaging in this unprecedented health crisis: examples from Staples, Hatch, Paper Source, and more

Please resist the urge to "Send to all" when sending any coronavirus communications (or ever). The ISPs are still on high alert

And the case for a best-of-both-worlds approach