We get the question above often from marketers. And you know us, we love data, so we dove right in. We compared the performance of short vs. long PPJ for one of our retail clients. And if you’re already working with Optimove, you can literally try this at home using our Streams tool. Here’s what we learned and how to DIY

Disclaimer: this blog post wasn’t written by AI. Your next great marketing email could be though. As AI starts to live up to its potential, helping us mere humans in a myriad of ways it can now also help you compile and fine-tune emails on the Optimove platform, proofread and edit your text, generate engaging CTAs and more.

Does your marketing team have the tools needed to maximize its overall efficiency and save significant time and effort – all while increasing the number of campaigns you send and customer journeys you create? Before you answer, read this…

The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you

Some retail brands have a hard time mastering their email welcome journeys. Here are five things to consider for deeper personalization and stellar results

The whistle will blow in just a few weeks, and the soccer extravaganza, the biggest show on earth, will kick off. There's still time for your emails to stand out among the competition and for your brand to get noticed, no stress required. Are you ready for instant gratification and increased engagement? One, two, three, go!

Halloween is almost here. Here are some essential tips to follow for modern email marketers to avoid sending out truly spooky campaigns on this day – and well beyond

Step up your email game to increase engagement and ROI with 20+ out-of-the-box DynamicMail components. Learn how to build powerful product recommendation models using Optimove’s DynamicMail – all while putting your customer first!

Black Friday is undoubtedly the biggest shopping event in America. Consumers have it marked on their calendar months in advance. Since many push their shopping needs in order to score that huge Black Friday deal, the expectation is that we businesses will extend unbeatable offers. How? Keep reading

Some of the year's biggest sales are coming, and your customers are already super excited! Brands should be just as excited to take this opportunity to retain customers beyond the holidays with the right email marketing best practices and techniques. Here's how it's done

On Labor Day and other holidays, smart CRM marketers know how to keep their CRM campaigns intact, so this blog does not provide you with ideas and strategies for your Labor Day campaigns (it's too late for that!) Instead, we curated how some of the world's leading brands delivered their email campaigns for this special day. Here's what we found.