Best practices and essential concepts to ensure your emails are not flagged as spam or blocked by an Internet Service Provider

For a long time, no one believed QR codes had a future (yes, you too!) but technology and consumers have changed, and along with them, the humble QR code’s popularity.

We always say, “Start with the customer, win their loyalty for life,” but saying it and doing it are two completely different things.

Despite customers showing initial interest and engagement by adding items to their carts, a significant number hesitate to complete the purchase due to lack of confidence. It’s time for e-commerce retailers to find new ways to recover abandoned carts. 

As financial services brands deal with ever-increasing amounts of data and juggle constantly evolving consumer needs, focusing resources and efforts on email personalization at scale is more challenging than ever before, particularly when we’re talking QA. Turns out we have a small solution that could be a big help, we call it Smart Previews

We get the question above often from marketers. And you know us, we love data, so we dove right in. We compared the performance of short vs. long PPJ for one of our retail clients. And if you’re already working with Optimove, you can literally try this at home using our Streams tool. Here’s what we learned and how to DIY

Disclaimer: this blog post wasn’t written by AI. Your next great marketing email could be though. As AI starts to live up to its potential, helping us mere humans in a myriad of ways it can now also help you compile and fine-tune emails on the Optimove platform, proofread and edit your text, generate engaging CTAs and more.

Does your marketing team have the tools needed to maximize its overall efficiency and save significant time and effort – all while increasing the number of campaigns you send and customer journeys you create? Before you answer, read this…

The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you

Some retail brands have a hard time mastering their email welcome journeys. Here are five things to consider for deeper personalization and stellar results