Some of the year's biggest sales are coming, and your customers are already super excited! Brands should be just as excited to take this opportunity to retain customers beyond the holidays with the right email marketing best practices and techniques. Here's how it's done

On Labor Day and other holidays, smart CRM marketers know how to keep their CRM campaigns intact, so this blog does not provide you with ideas and strategies for your Labor Day campaigns (it's too late for that!) Instead, we curated how some of the world's leading brands delivered their email campaigns for this special day. Here's what we found.

Well baby, we went down and got it for you: Optimail, our native email personalization and delivery platform is now using eDataSource for inbox placement analytics, analysis, and escalation capabilities. Here's what it means to put two world-class technologies together

Yes, it's a major change that can make things harder for email marketing. But it's also the industry's chance to move closer towards truly meaningful measurements. Our email marketing expert goes deep into how it can work for you too

Quick and condensed email marketing workshop with tips from Optimove's CRM experts

An expert's thoughts and tips about engagement, deliverability, and storytelling vs. hard selling

In our latest professional tip video, we talk about what you can do with geolocation data to improve your email marketing campaigns

In this post, we first explain what dynamic email components are and then give you tips on how to use the most prominent one (countdown) to really get your subscribers biting their nails

Strategic best practices to follow that will help guarantee a successful Black Friday, Cyber Monday, and holiday season for your email campaigns

Watch: How to choose the right KPI for each marketing action

See how some brands take advantage of Optimove’s email expertise to improve critical email metrics and boost revenue