The Super Bowl is one of the most highly anticipated events of the year. For iGaming marketers, there’s no better opportunity to connect with their audience on a massive scale. So, if you’re looking to supercharge your Super Bowl campaigns, we have five fun and effective ideas for you

Some retail brands have a hard time mastering their email welcome journeys. Here are five things to consider for deeper personalization and stellar results

The whistle will blow in just a few weeks, and the soccer extravaganza, the biggest show on earth, will kick off. There's still time for your emails to stand out among the competition and for your brand to get noticed, no stress required. Are you ready for instant gratification and increased engagement? One, two, three, go!

Halloween is almost here. Here are some essential tips to follow for modern email marketers to avoid sending out truly spooky campaigns on this day – and well beyond

Step up your email game to increase engagement and ROI with 20+ out-of-the-box DynamicMail components. Learn how to build powerful product recommendation models using Optimove’s DynamicMail – all while putting your customer first!

Black Friday is undoubtedly the biggest shopping event in America. Consumers have it marked on their calendar months in advance. Since many push their shopping needs in order to score that huge Black Friday deal, the expectation is that we businesses will extend unbeatable offers. How? Keep reading

Some of the year's biggest sales are coming, and your customers are already super excited! Brands should be just as excited to take this opportunity to retain customers beyond the holidays with the right email marketing best practices and techniques. Here's how it's done

On Labor Day and other holidays, smart CRM marketers know how to keep their CRM campaigns intact, so this blog does not provide you with ideas and strategies for your Labor Day campaigns (it's too late for that!) Instead, we curated how some of the world's leading brands delivered their email campaigns for this special day. Here's what we found.

Well baby, we went down and got it for you: Optimail, our native email personalization and delivery platform is now using eDataSource for inbox placement analytics, analysis, and escalation capabilities. Here's what it means to put two world-class technologies together

Yes, it's a major change that can make things harder for email marketing. But it's also the industry's chance to move closer towards truly meaningful measurements. Our email marketing expert goes deep into how it can work for you too

Quick and condensed email marketing workshop with tips from Optimove's CRM experts