Product

Customer-Led Marketing Platform

Customer-Led Marketing Platform

Leverage a real-time CDP to orchestrate personalized multichannel campaigns optimized by AI.

Digital Experience Platform

Digital Experience Platform

Deliver personalized experiences in real-time, across web, app and marketing channels.

Combine CRM Marketing and Gamification in the first AI-Orchestrated Gamification Solution.

Offer personalized promotions with a CRM-powered promotion engine.

Live Sports Marketing

Deliver real-time, personalized campaign messages during Live sporting events.

Native Marketing Channels

Execute personalize customer-led marketing campaigns, across all marketing channels.

Native Marketing Channels

Gamification

Live Sports Marketing

Email

In App Messaging

Digital Ads

Text Messaging

Mobile Push

Integrations

Web Push and Pop-Ups

Industries

iGaming

Retail

Forex

Social Games

Mobile Apps

Industries Overview

Resources

Unprecedented visibility into daily industry-wide benchmarks and KPIs for iGaming operators

Resources Overview

eBooks, Guides & More

Achieve marketing mastery with our marketing how-to guides, DIY hacks, reports and more.

Customer Success Stories

Learn how brands in your industry are using Optimove to improve every customer KPI.

Use Cases

Get specific examples of data-driven campaigns created by brands with Optimove.

Videos

Discover best practices and industry insights from customer marketing experts.

Learning Center

Broaden your knowledge in customer modeling, retention best practices and more.

Academy

Find all the resources you need to be an Optimove expert, from online courses to technical API documentation.

Blog

Company

About Us

In the Media

Partners

Services

Careers

FAQ

Contact Us

EN
PT
ES

EN

Request a Demo

Rob Wyse

Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.

Posted in

43 posts found by Rob Wyse

Author

What’s Moving Marketing Mid-2025: Pressure, Progress, and Personalization

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

11 July 2025
Rob Wyse

AI, iGaming, and “Data Trust” Top This Week’s Marketing Headlines

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

4 July 2025
Rob Wyse

Pini Yakuel, CEO of Optimove, at Connect 2025 on The Rise of Positionless Marketing

Positionless Marketing has evolved from an idea to a movement to a global trend

8 May 2025
Rob Wyse