Watch: What do you hear when people say "Relationship Marketing"? What do people actually mean by that? And what, exactly, it entails, how it differs from other aspects of marketing, and just how impactful to your business it can be? (well, a lot)

We can't tell you to go to the gym more or eat more greens. But we do know exactly what small steps you can pledge to make that would take your relationship marketing to the next level

Smart CRM Basics: This PostFunnel Insider series brings you the gist of the Optimove.com Learning Center - dozens of the most basic, important terms that would help you become the best CRM marketer you can be