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Edward Aaron-Obelley

Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.

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11 posts found by Edward Aaron-Obelley

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Introducing Data Connections: Effortlessly Enrich Campaigns with External Content 

Marketing success hinges on seamlessly blending real-time data and dynamic content into every customer interaction. Here's how it's done

How Opti-X Enables the Rise of the Positionless Marketer

From fragmented experiences to seamless personalized journeys—here’s how marketers can now ensure consistent tailored experiences across all digital touchpoints

How OptiLive Keeps Players Engaged During Live Sporting Events

Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how