Especially when budgets are shrinking, and focusing on your existing customers is the "safe" bet, using control groups is a must. So why the reluctance?

All insight and no execution is cause for frustration, errors, and money down the drain. Learn why Customer Data Platforms are often hard-pressed to keep their promises

Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable