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Agathe Westad

Director of New Business, US

Agathe Westad is Director of New Business for Optimove in North America. Agathe specializes in advising large corporations and growing startups alike on the best ways to deploy more personalized and scientific marketing strategies, with the aim of achieving measurable growth in customer engagement, loyalty and LTV. Agathe holds an LLB in International Law from King’s College London and a Masters in Commercial Law from the Sorbonne.

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22 posts found by Agathe Westad

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Now More Than Ever: Have the Courage to Measure the Right Things

Especially when budgets are shrinking, and focusing on your existing customers is the "safe" bet, using control groups is a must. So why the reluctance?

Why CDPs Fail: A Tale of Three Unfulfilled Expectations

All insight and no execution is cause for frustration, errors, and money down the drain. Learn why Customer Data Platforms are often hard-pressed to keep their promises

Trois promesses non tenues : découvrez pourquoi les CDP ne sont pas à la hauteur des espérances

Sans exécution, les insights ne sont synonymes que de frustrations, d’erreurs et d’argent jeté par les fenêtres. Découvrez pourquoi les plateformes de données client (Customer Data Platform ou CDP) peinent à tenir leurs promesses.