22 posts found by Moshe Demri
A strong data foundation is essential for marketers to optimize the ideal level of generosity per customer to maximize ROI
Despite their mathematical complexity, most customer models are static and rule-based. People, however, are dynamic and ever-changing. Advanced models use machine learning and predictive analytics to bridge the gap.
After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn proving that existing customers are the secret sauce of growth