The Rise of the Positionless Marketing Movement | Optimove Connect 2025 Keynote

In 2024, Pini Yakuel, CEO & Founder of Optimove, introduced Positionless Marketing — a bold vision for agile, silo-free marketing. Now, in 2025, that vision is becoming a movement. In this keynote, Pini reveals how Positionless Marketing is empowering brands to move faster, personalize at scale, and thrive in the Age of Hyper-Execution. Learn how AI and automation are reshaping the marketer’s role — and what it means for the future of marketing teams.

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