AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
The future of marketing isn’t about following rigid workflows — it’s about creating real-time impact. In this keynote, Shai Frank, Optimove's SVP Product & GM Americas, unveils how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle. From audience targeting to content optimization, discover how AI is becoming an intelligent partner in delivering hyper-personalized, high-speed engagement.
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