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Pulse: iGaming’s Benchmark Tool

iGaming Pulse delivers the industry’s most powerful benchmarks for operators and marketers

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Your Success

FDJ United's MarTech Transformation Journey to Positionless Marketing | Optimove Connect 2025

Discover how FDJ United is transforming its global CRM operations to Positionless Marketing. In this session, Rachel Parker and Georgi Pepelyankov share how FDJ United overcame complexity and fragmentation to build a streamlined, data-driven marketing engine with Optimove. Learn how quick wins, smart onboarding, and the right platform can unlock measurable gains in efficiency, creativity, and impact. From trepidation to transformation — see how they did it.

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Check out our resources

Company News | Positionless Marketing

Vibe Coding for Marketers: How It Helps, Where It Breaks

Marketers can vibe-code quick tools but not full platforms. See why leading teams build on Optimove instead of stitching point solutions

Retail & eCommerce | Company News | Positionless Marketing

Media That Matters

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Marketing AI | Company News

AI Capabilities That Improve the Entire Content Lifecycle

Create faster without losing quality, compliance, or relevance with Optimove's new AI tools

Join the Positionless Marketing movement

Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%