AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Discover how FDJ United is transforming its global CRM operations to Positionless Marketing. In this session, Rachel Parker and Georgi Pepelyankov share how FDJ United overcame complexity and fragmentation to build a streamlined, data-driven marketing engine with Optimove. Learn how quick wins, smart onboarding, and the right platform can unlock measurable gains in efficiency, creativity, and impact. From trepidation to transformation — see how they did it.
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