Optimove Connect 2026: Join us in London on March 11–12 to master Positionless Marketing

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AI and the Retail Marketer’s Future

How AI transforms strategy and processes, driving the adoption of Positionless Marketing

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The Next Wave of Marketers

Live from Optimove Connect, Brian sits down with Optimove CEO Pini Yakuel and Nikolas Badminton, Chief Futurist at Futurist.com, to unpack the philosophical and practical implications of 'positionless marketing'—a radical rethink of organizational roles in the AI era.

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Retail & eCommerce | Company News | Positionless Marketing

Media That Matters

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

iGaming | Multichannel Marketing | Digital Personalization | Journey Orchestration

5 Pillars of a Winning Omnichannel Strategy in iGaming

How retail operators build a unified player relationship across retail and online

Retail & eCommerce | Multichannel Marketing | Digital Personalization

Data-Driven Insights into Valentine's Day Shopping

Brands that love their customers show them special appreciation on Valentine's Day. But to truly win your customers' hearts, you need the numbers and research to make informed marketing decisions. That's why we checked the romance between data and shoppers on and around this day of love. Here's what we found

Join the Positionless Marketing movement

Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%