Are You Addicted to Over-Generosity in Marketing? Here's How to Break the Habit and Save Millions!

At Optimove Connect 2024, Optimove’s SVP of Product Shai Frank and SVP of Revenue Moshe Demri sat down with NEXT.io editor Conor Mulheir to discuss all things marketing generosity. Discover how companies can avoid over-generous offers that waste resources without boosting loyalty. Learn about the dangers of "generosity addiction" and how effective CRM can help optimize customer incentives without hurting the bottom line.