AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
At Optimove Connect London 2024, Google’s chief strategist Neil Hoyne joined Optimove co-founder and CEO Pini Yakuel and NEXT.io editor Conor Mulheir to discuss winning customers' hearts with data.
They recommend brands transition to a long-term marketing strategy, avoid seeking cheap wins, and not wait for perfect data. "You don't have to be perfect," Neil said, “just better at understanding your customer than your competitor.”
Stay in touch
Be the first to know all about the latest on Positionless Marketing directly in your inbox
