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OptiGenie AI

Predict, personalize, and optimize with AI built for you

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Build and optimize multichannel journeys with AI decisioning

Create and deliver personalized, multichannel campaigns at scale

Serve dynamic content across your site and app

Launch interactive games and experiences to boost loyalty

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AI and the Retail Marketer’s Future

How AI transforms strategy and processes, driving the adoption of Positionless Marketing

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iGaming Retail & eCommerce Online Trading Social Games & Apps Financial Services Travel & Hospitality

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Pulse: iGaming’s Benchmark Power Tool

iGaming Pulse delivers the industry’s most powerful benchmarks for operators and marketers

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Developer Hub

Use our APIs, SDKs, and documentation to build seamless customer journeys

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Insights to implement and perfect Positionless Marketing

Learn from brands' Positionless Marketing success and growth

Master the foundations of Positionless Marketing

Explore Positionless Marketing with eBooks, research & videos

Your Success

iGaming

Company News

Discover how BetMGM improves retention through personalization and maximizes player lifetime value with Optimove

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Check out our resources

iGaming | Company News | Marketing AI

Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

OptiLive allows sportsbooks to enhance in-play (live) sports betting through real-time, personalized messaging during live sporting events

iGaming | Email | Journey Orchestration | Customer Segmentation

Driving Growth with Customer Engagement: Kaizen Gaming’s Marketing Journey

Learn how sophisticated segmentation and hyper-personalization are fueling high-performing campaigns

Email | Customer Segmentation | Journey Orchestration

CRM Hack: Lifecycle Based Campaigns

Watch: How to differentiate your campaigns according to customer lifecycle stages

Join the Positionless Marketing movement

Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%