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Exclusive Forrester Report on AI in Marketing
For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficient—players expect more interactive and rewarding experiences. AI-orchestrated gamification blends behavioral insights with real-time engagement to drive loyalty, increase lifetime value, and enhance personalization at scale.
Gamification is a proven strategy to boost player engagement. The challenge for operators is integrating gamification seamlessly into the customer journey while ensuring campaigns are data-driven and personalized. AI-orchestrated gamification, powered by best-of-breed partnerships, allows operators to combine predictive intelligence with interactive experiences.
If retention, engagement, and personalization are priorities, AI-orchestrated gamification provides the competitive edge. Here’s how to get started:
With AI-driven orchestration, gamification is no longer a standalone feature—it’s deeply embedded into the broader CRM strategy. Through out-of-the-box integrations with solutions like Captain Up and Gamanza Engage, real-time gamification events sync automatically with customer data. Whether operators trigger events manually or let AI do the work, this precision allows for deeper segmentation, tailoring experiences based on attributes like level-ups, mission completions, and reward milestones.
The real power of AI-orchestrated gamification lies in its ability to work alongside all marketing initiatives. Whether it’s granting XP points, assigning missions, or offering exclusive rewards, these elements are dynamically activated across multiple channels. With AI, players receive relevant, context-driven experiences in real-time—no matter where they interact. This means a player completing a high-stakes bet can instantly unlock a personalized challenge, keeping them engaged without delays.
One of the biggest hurdles in gamification is measuring its true impact. AI-powered measurement tools provide operators with scientific analysis and multi-touch attribution, allowing them to assess how gamification influences player behavior, engagement, and revenue. Instead of guessing, operators can confidently track incremental impact, refining their strategies.
AI isn’t just about automation—it’s about enhancement. AI-driven tools like OptiBot help operators identify which gamification campaigns are most effective and where improvements can be made. By continuously optimizing gamified experiences, operators can maximize engagement, retention, and long-term profitability.
AI-powered gamification is redefining how iGaming and sports betting operators engage their players. With the right tools, operators can create dynamic, personalized experiences that drive loyalty and growth. The key is to start with a clear strategy: integrate seamlessly, personalize in real-time, measure effectively, and continuously optimize.
For more insights on how to get started with AI-orchestrated gamification, contact us to request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Katerina is a Product Marketing Manager at Optimove, based in London. Previously, she spent three years at Kindred as a Global Brand Manager, focusing on acquisition and retention initiatives across various portfolios and markets. Before that, she spent 7.5 years in the FMCG sector as a Brand Marketing Manager responsible for local brand strategies.
Katerina holds a Master's degree in Security Studies from UCL and a Bachelor's degree in Communications, Media, and Society from Leicester University.
