Read time 1 minutes
On this page, you’ll see the three main types of article CTAs:
These labels in the dropdown make it easy to select the correct CTA type when building articles.
Note: Sticky CTAs aren’t shown here since they exist only in a single version, but the examples on this page cover all other formats for encouraging reader interaction.
The CRM Marketer Evolution Curve’s Guide
The CRM Marketer Evolution Curve’s Guide. Learn 5 stages of a marketer’s evolution. Discover your level and how to advance.
Become a CRM Marketing powerhouse
The CRM Marketer Evolution Curve’s Guide
Optimove Insights: 2025 Consumer Marketing Fatigue Report
Discover what marketing messaging disengages and engages customers
Discover actionable strategies to combat fatigue, boost engagement, and build lasting loyalty
Consumer Marketing Fatigue Report
Get the Report: AI and the Future of the Retail Marketer
Discover how AI is accelerating Positionless Marketing
See how retail marketers in the age of AI are empowered
AI in Retail (AI and the future of the retail marketer)
Whitepaper: How AI is Transforming CDPs
CDP Institute’s David Raab shares what business leaders should start thinking about now to take advantage of next-generation CDPs.
Better, Smarter, Faster: How AI is Transforming CDPs
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance
Exclusive Forrester Report on AI in Marketing
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Download the Forrester Total Economic Impact™ (TEI) study to see how Optimove's Positionless Marketing Platform improved campaign efficiency by 88%
The Optimove Insights 2025 Holiday Retail Report
Learn why Positionless Marketing is the key to keeping customers loyal before and after the holiday season.
Download the Optimove Insights 2025 Holiday Retail Report to learn why Positionless Marketing is the key to staying ahead this season
Consumer Holiday Retail Report 2025
Increasing the Value of New Online Gaming Players
Download the report and discover proven methods to increase new player deposits, retention, and lifetime value when empowered by Positionless Marketing.
Download the report and discover proven methods to increase new player deposits, retention, and lifetime value when empowered by Positionless Marketing
Increase the Value of New Online Sports Players (Use Cases)
Download the report and discover proven methods to increase new player deposits, retention, and lifetime value when empowered by Positionless Marketing.
Download the report and discover proven methods to increase new player deposits, retention, and lifetime value when empowered by Positionless Marketing
Optimove Pulse. The iGaming Industry Benchmark Tool
Explore Optimove’s iGaming Pulse to instantly benchmark your performance against the rest of the industry.
iGaming Pulse: The daily benchmark for iGaming Operators
Optimove Pulse. The iGaming Industry Benchmark Tool
Optimove Ignite+ Jumpstarts Emerging Operators Marketing
See how emerging iGaming and sports betting operators can accelerate growth with expert CRM guidance, industry insights, and streamlined onboarding.
Emerging operators can jumpstart success with Optimove Ignite+
Optimove Ignite+ Jumpstarts Emerging Operators Marketing
Future Commerce's Positionless Marketing Guide
Download and discover why top brands are abandoning the marketing assembly line to become fully Positionless.
Free your marketing team from the bottlenecks of the assembly line
Future Commerce's Positionless Marketing Guide
Jonathan is a Team Leader in the Optimove Strategic Services team. He has nine years of Marketing Analytics experience and eight more as an analyst with the Civil Service.
He has gained vast expertise consulting clients, analyzing customer data, and revealing actionable, data-driven marketing insights. He has qualifications in History from the University of Birmingham and Law from the University of Law. Jonathan is, unsuccessfully, learning Spanish and Golf.
