
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing

Pedro Carmo e Silva is VP of Commercial Product Management at Sinch. With over 20 years of experience in the evolving landscape of digital customer communication, Pedro leads Sinch’s go-to-market efforts for RCS for Business and other conversational mobile channels. Sinch’s Customer Communications Cloud allows businesses to leverage new technologies for enhanced customer experiences and better engagement.