
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing

Jonathan Inbar is a marketing data scientist on Optimove’s Strategic Services team. As a marketing data scientist, Jonathan leverages his extensive experience with building predictive models and generating data-driven marketing insights to consult with clients and help them optimize their CRM strategy and tactics.
Jonathan holds a BSc in Industrial Engineering and Management, specializing in Information Systems, and two specialization certificates in Machine Learning from Duke University and the University of Washington.