Inbal Zohar

Smiling person with short dark hair, glasses, and a grey shirt against lavender background.

Inbal Zohar

Inbal is a Product Marketing Manager at Optimove. She works across Optimove’s product portfolio, with a particular focus on Optimove AI, Gamify, and Orchestarate.

As a Product Marketing Manager, Inbal specializes in Optimove Gamify’s platform, supporting go-to-market and product marketing initiatives. She helps shape messaging, produces product launch content, and develops GTM materials that drive adoption and engagement. Inbal holds a B.A. in Multidisciplinary Studies of Social Sciences and Humanities from Tel Hai College, graduating with High Honors.

11 posts found by Inbal Zohar

Affiliate Marketing in iGaming: Why Connecting CRM Is the Real Value

How linking affiliate source data to CRM helps operators understand players earlier and price acquisition against real player value
A loyalty spinning wheel with segments displaying 'Loyalty', 'Surprise', and 'Prizes'.

3 Loyalty Missions That Replace Cash Bonuses

iGaming marketing teams are building missions, badges, and currencies to increase retention while lowering bonus costs

3 Things You Can Do with Optimove's MCP to Level Up Your Gamification

Optimove's MCP connector turns any AI tool into a gamification creation studio. Here's what that opens up.

Gamification in Marketing: Boost Engagement, Data, Retention

A practical framework for choosing the right game mechanics to drive measurable customer behavior

How to Use Gamification for Active Personalization

Turn customer preference-sharing into playful moments that build trust and power scalable, permission-based personalization

8 Gamification Marketing Campaign Ideas for Every Season

Keep audiences engaged year-round with quizzes, raffles, and interactive challenges tied to key moments on the calendar.