
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing

Inbal is a Marketing Associate in Optimove's Marketing team.
As the Marketing Associate, Inbal specializes in Optimove Gamify’s platform, supporting go-to-market and product marketing initiatives. She helps shape messaging, produces product launch content, and develops GTM materials that drive adoption and engagement. Inbal holds a B.A. in Multidisciplinary Studies of Social Sciences and Humanities from Tel Hai College, graduating with High Honors.