Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting

The Big Picture

Optimove has partnered with gamification specialists Captain Up and Gamanza to bring AI-orchestrated gamification to the iGaming and sports betting industry. This collaboration will enhance player engagement and retention strategies.  

AI-orchestrated marketing: An Optimove Hallmark 

It is natural that AI-orchestrated gamification for iGaming and Sports Betting is being introduced by Optimove – as AI-orchestrated marketing is a hallmark of Optimove. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot, starting in 2016. Its most recent major announcement, in November 2023, was OptiGenie: a comprehensive AI-powered suite empowering marketers to optimize workflows from Insight to Creation and through Orchestration. 

Best-of-Breed Gamification Solutions: Captain Up + Gamanza 

Captain Up is a multi-award-winning loyalty platform with over a decade of experience. It offers comprehensive gamification modules, including personal challenges, rewards, missions, tournaments, notifications, inbox, and a rewards store, all integrated with bonus engines and tailored to user preferences. 

Gamanza Engage, a business unit within ISO 27001 certified Gamanza Group AG, provides an innovative suite of loyalty and gamification features for iGaming Operators. These features include ranks & levels, branded currency, reward shops, missions, tournaments, mini-games, and new incentives and marketing tools as alternatives to traditional bonuses. 

iGaming and sports betting operators gain key gamification capabilities 

• Integrated Gamification for Personalization: The out-of-the-box integration with Captain Up and Gamanza Engage ensures that all real-time gamification events are automatically synchronized with Optimove.  
• Real-time Orchestration: Brands’ gamification campaigns, executed via Captain Up or Gamanza Engage, are orchestrated and activated alongside all other CRM marketing campaigns. Optimove’s Self-Optimization algorithms empower marketers with real-time data elements like granting XP points, tokens, boosters, or assigning missions/tournaments, enabling them to deliver relevant messages, offers, and experiences on any channel.
• Holistic Campaign Measurement: Optimove’s scientific measurement and Multi-touch Attribution enable operators to accurately assess the incremental impact of gamification activities on customer and business KPIs.
• AI Optimization: OptiBot assists marketers in discovering which gamified campaigns orchestrated from Optimove can be optimized to drive continuous improvement and maximize the effectiveness of operators’ strategies.

Optimove’s continued commitment to advancing player engagement 

The partnerships demonstrate Optimove’s commitment to advancing player engagement through sophisticated promotional strategies and seamless AI-orchestrated gamified experiences, fostering deeper brand loyalty and customer satisfaction.  

For more insights on Optimove’s A)-Orchestrated Gamification Request a Demo.