Shai Frank, Optimove’s SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle

GenAI made content infinite. Legacy processes made it unmanageable. The result: fractured journeys, message fatigue, and revenue left on the table

Targeting smaller customer segments during high-impact retail weeks— like Mother’s Day, Back-To-School shopping, and others—leads to stronger engagement and better results. Here’s how

As a key part of Optimove’s Positionless Marketing Platform, Optimove Engage gives marketers Creative Power: the ability to create, manage, test, and optimize timely personalized content without relying on engineers, analysts, or creative bottlenecks

Marketing success hinges on seamlessly blending real-time data and dynamic content into every customer interaction. Here’s how it’s done

Positionless Marketing has evolved from an idea to a movement to a global trend

Emerging iGaming or Sports Betting Operator? Grow faster with the #1 Player Engagement Platform and expert guidance built for success

Learn how gamification turns ordinary gameplay into a powerful, personalized experience that fuels loyalty, engagement, and long-term growth