Personalized Marketing
Predictive analytics combined with personalized campaign automation helps companies proactively increase customer loyalty.
Predictive analytics combined with personalized campaign automation helps companies proactively increase customer loyalty.
Video Transcript – [Moderator] This is where, in the conference, we start touching upon the actual problems and the actual nerves. This panel today will be talking about Structuring Marketing Strategies in the Age of the Customer and I think that, you know, customer centricity has been a thing for probably 50 years. Before that, … Continued
What is Agile Marketing? Agile marketing is a data-driven marketing approach focusing on customer value and business results. A marketing team that uses agile marketing is self-organized, with cross-functional teams that produce content frequently and receive continuous feedback. Agile marketing includes implementing experiments to gather data and understand customer behavior. Marketers use the experimental data … Continued
Video Transcript – [Pini] All right. So, very exciting, everybody. Thank you for being here. I’m going to start my talk by first of all introduce myself more properly. My name is Pini Yakuel, I’m the founder and CEO of Optimove. Actually, it’s my first job. And I’ve been doing this for a while and … Continued
What is Location-Based Marketing? Location-based marketing uses customer location data from mobile devices to send messages to customers about a nearby business. Using a customer’s location, you can send highly personalized messages based on the context of a customer. For example, when a customer is close to your store, you can send messages to them … Continued
Predictive analytics combined with personalized campaign automation helps companies proactively increase customer loyalty.
Next best action marketing is a customer-centric approach to marketing which addresses each customer with the personalized messaging most likely to generate the desired result.
Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Both are crucial for maintaining … Continued
What is Omnichannel Marketing? Omnichannel marketing refers to a marketing approach that aims to create a consistent brand experience by utilizing various channels to engage customers. Moreover, the prefix “omni” means “all,” and “channel” refers to the ways in which customers interact with a company—in stores, on the web, social media, email, apps, SMS, etc. … Continued
Video Transcript – [Joe] Hello and welcome to the live TotalRetail webinar, “Customer Loyalty: The Holy Grail in a Digital World.” Today’s webinar is being sponsored by Optimove, the leading customer marketing hub helping over 250 brands drive their entire customer marketing operation. Optimove combines the science of data and the art of marketing to … Continued