How to build a scientific approach to customer marketing
When it comes to marketing, many feel it’s more an art than a science. But by setting aside a control group you can turn marketing campaign results into measurable data.
In the Media
ISoftBet announce Optimove agreement
iSoftBet’s sales manager Luci Apostolou said: “We have seen terrific results from operators who have already implemented this solution and we are looking forward to seeing similar results on the rest of the iSoftBet platform.”
Beware of the giraffes in your data
In our rush to embrace data, we need to remember to question how we use it to find our business strategies. Sometimes obvious trends in the data can lead us astray.
10 Impressive Tel Aviv Tech Startups
As one of the only successful bootstrapped software startups in Tel Aviv, Optimove has proven itself as a market leader and has tripled revenue and doubled staff to 30 employees since last year.
Startup Unveils Software to Rev Up Customer Retention
Marketers and retention experts often face a common struggle when running their businesses on the Web: users click through their site, become disengaged, and finally leave, never to return. But a Tel Aviv-based startup hopes to give businesses more insight into their customers by suggesting actions they can take to increase retention and reduce churn.
15 Marketing Softwares That Can Boost Your Business
In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age.
Heard on the Street Podcast: CDPs and Israeli Innovation
What is a CDP? Pini Yakuel of Optimove explains how his company helps brands and multi-location retailers get the insights they need to better serve their customers.
ZEE5 partners Optimove for next phase of growth
Working closely with ZEE5, Optimove will build a customer data platform for the 61.5 million-strong monthly active user base being garnered over the past year-and-a-half.
ZEE5 Partners with Israel-based Optimove to Bolster Performance of the Platform
Zee Entertainment Enterprises Ltd’s OTT platform ZEE5 has announced a strategic tie-up with Optimove, to bolster the performance of the platform based on a suite of services backed by insight, engagement & optimisation.