Without Caitlin Clark, Women’s March Madness Betting Growth Slowed
The Caitlin Clark Effect is palpable and that much is confirmed by how her absence affected betting trends during the 2025 NCAA Women’s Tournament.
In the Media
Optimove and EveryMatrix release real-time integration for iGaming operators
The integration is currently live and available for operators to create marketing campaigns based on player behavior.
Optimove report finds US bettors wager more than average
Bettors in the US spend more on gambling than the global average, a trend which is accelerating, according to relationship marketing platform Optimove.
Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region
Optimove, the leader in Positionless Marketing and the top player engagement platform in iGaming, has officially expanded its operations in the Asia-Pacific region.
Summer Spree: Consumers Are Spending More Despite Economic Headwinds
Consumers are nervous about tariffs and the economy. But that isn’t stopping them from spending on products for summer, judging by Optimove’s 2025 Consumer Summer Shopping Report.
Partnership between Optimove and Caf reinforces their presence in the Brazilian iGaming market
The collaboration reinforces the brands’ presence in the Brazilian market at a strategic time of new regulation implementation, in which security and player relationships are essential factors for operator compliance.
Sweepstakes Casinos Growth Outstripping Online Casinos
New research shows sweepstakes casinos are acquiring new customers at three times the rate of online casinos.
Optimove: Sweepstakes gaining new players much faster than online casinos
Digital sweepstakes platforms are growing their player base at around three times the rate of real-money online casinos.
Sweepstakes Casino Player Acquisition Growing by 16% Month-on-Month
With sweepstakes casinos, the average player has 2.6 betting days in the first month compared to 4.3 days for online casinos.