What is Marketing Automation?
Marketing automation refers to the use of technological solutions by marketing teams in order to streamline the marketing activity and process, mainly when it comes to repetitive marketing tasks that would otherwise be done manually. Marketing automation software can automate marketing processes, such as customer segmentation, customer retention, campaign execution, campaign management and results measurement.
The use of a high-quality marketing automation platform that fits the marketing needs of a company can result in a more powerful marketing team, higher efficiency and increased revenue. It supports the performance of relationship marketing at scale, including the coordination of marketing efforts across multiple marketing channels.
Find out more about Optimove’s Marketing Automation Software and how it helps companies and brands gain powerful insight, automate their marketing efforts and win the relationship marketing game.