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Boo! The real fright this Halloween isn’t ghosts or goblins. It’s clinging to fixed segments and rigid rules. Go Positionless and let the marketing magic flow (no witchcraft needed)

For years, marketers copied data to move faster. Now, Zero Copy Data proves the fastest way forward is not moving it at all. Here’s why

Discover how to turn the world’s biggest tournament into the ultimate customer lifecycle engine

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Data, Marketing and the Universe

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

How to Keep Your First-Time Customers Coming Back

Optimove Insights September iGaming Pulse Snapshot for emerging iGaming market trends

How unifying player data across systems transforms marketing accuracy, spend efficiency, and attribution clarity in iGaming

Marketers can now act on up-to-date and reliable data to deliver more relevant, personalized ads across channels

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing