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Acquiring Axonite: Solving Tomorrow’s Marketing Challenges, Today

By completing the acquisition of Axonite - a realtime event streaming solution - Optimove takes realtime customer data platforms to the next level

Starting a year with a bang? Why don’t we…

We can’t be prouder to announce an especially significant milestone with the acquisition of Axonite, a leading mission-critical, realtime event streaming solution. This acquisition completes Optimove’s new data infrastructure, Optidata, providing our clients with access to a realtime customer data platform (CDP).

More and more consumer-facing businesses are internalizing the critical importance of establishing a smart, holistic CRM approach and capabilities across their organizations. As a result, the demand for extremely sophisticated, seamless, and scalable technologies to process and activate realtime data, is more challenging and pivotal than ever before.

Axonite has been developing such technology—a robust event streaming framework built on Apache Kafka and Confluent—since 2015. It facilitates connections between systems and empowers realtime workflow automation.

Axonite’s platform rapidly simplifies the process of building, deploying, and running realtime, event-driven business applications, at scale, based on any kind of data stream.

With the combined offering of Optimove and Axonite, marketers around the world will benefit from a variety of capabilities, including:

  • Realtime Customer 360 Data Sync: Create a highly adaptable two-way continuous synchronization between Optimove and any other system or database in the organization (such as customer care, loyalty, finance). This will enrich unified customer profiles, and share them in realtime across the organization, keeping all systems in sync and up-to-date.
  • Realtime Self-Optimizing Journeys: Create and maintain a “realtime state” for each customer, including their behavior and activity, while leveraging Optimove’s self-optimizing algorithms to power realtime customer-led journeys. These journeys take into consideration the predicted uplift of all campaigns each customer is eligible for and serves them with the optimal one.
  • External Event-Based Triggers: Utilize Optimove’s robust customer insight and segmentation capabilities to trigger specific campaigns to customers based on external events such as favorite products being back in stock or changes in odds or jackpot status.

Having a framework that unifies events and cross-references them with historical data, creating an always-up-to-date single customer view, while pushing updates to other systems in realtime, is a crucial use case for the Customer Data Platform of the future. Merging Axonite’s event streaming framework into the Optimove suite will create a future-proof CDP, catering to the ever-growing realtime needs of modern marketers, solving tomorrow’s problems today.

As relationship marketing evolves, marketers are looking to empower customers by providing them with contextually relevant, self-generated experiences. Adding Axonite’s robust engine, which processes tens of thousands of events each second, to Optimove’s solution, will give marketers the ability to realize their vision of realtime customer-led journeys.

Want to learn more about Optimove’s realtime CDP? Give us a shout!

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