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Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Company News
Read time 3 minutes
Optimove ranked #1 for AI Capabilities by Gartner for Multichannel Marketing Hubs 
Report validates Optimove's Positionless Marketing Platform as it earned a trifecta by placing in the top three across key categories evaluated
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Positionless Marketer to optimize effectiveness as a marketing pro
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Marketing AI | Positionless Marketing | iGaming

One Person Can Run the CRM Marketing at a Casino or Sports Betting Startup with Optimove

iGaming startups can use Optimove AI to run their whole CRM marketing and rely on Optimove Ignite+ for faster implementation and growth
Positionless Marketing | Marketing AI

How to Use the Optimove MCP to Build a Full Campaign in Claude

From audience discovery to email copy and design, create a full campaign without leaving Claude
Marketing AI | Retail & eCommerce

Experience Builds Brand Value. AI Is Now Part of the Equation

Media That Matters, Optimove's weekly series highlighting essential stories shaping the future of Positionless Marketing
Marketing AI | Positionless Marketing | iGaming

5 Reasons Why Startup Casino and Sports Betting Operators Choose Optimove

How pre-launch and startup online casino and sports betting operators use AI, data analysis from day one, Ignite+ program, and fast implementation to scale up the business
Digital Personalization | Customer Segmentation | iGaming

Affiliate Marketing in iGaming: Why Connecting CRM Is the Real Value

How linking affiliate source data to CRM helps operators understand players earlier and price acquisition against real player value
Company News | Positionless Marketing

Optimove Achieves Snowflake Elite Partner Status, the Company's Highest Partner Distinction

Optimove's platform processes multi-billion rows of customer data daily. Elite Partner status recognizes the architecture that makes that reliable at any scale
Marketing AI | Positionless Marketing

Disciplined AI Adoption Is the Standard Most Companies Are Nowhere Near

Media That Matters, Optimove's weekly series highlighting essential stories shaping the future of Positionless Marketing
Company News | Multichannel Marketing

Introducing Overlay Messaging: One Channel to Manage Every Pop-Up

Optimove's newest channel unifies web pop-ups and in-app messages into a single build that reaches customers on whichever platform they open first.
Customer Segmentation | Journey Orchestration | iGaming

The NFL Is About to Start: 5 Pieces of Advice for Operators

Data shows the path runs through weekly habits, smarter offers, live betting, and more.
A loyalty spinning wheel with segments displaying 'Loyalty', 'Surprise', and 'Prizes'.
Loyalty | Gamification | iGaming

3 Loyalty Missions That Replace Cash Bonuses

iGaming marketing teams are building missions, badges, and currencies to increase retention while lowering bonus costs
Company News | Marketing AI | Positionless Marketing

Access vs. Fluency: Using AI Is Different from Extracting Value from It

Media That Matters, Optimove's weekly series highlighting essential stories shaping the future of Positionless Marketing
Company News | iGaming

July 2026 iGaming Pulse: U.S. Deposit Amount Extends Its Lead Over Global

July's data shows U.S. deposit and betting activity continuing to run ahead of the global benchmark, even as retention eased slightly from June