Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Company News | WhatsApp

Strengthening Omnichannel CRM Execution: WhatsApp Integration Available on Optimove through MessageWhiz

This integration expands marketer flexibility with WhatsApp, SMS, and Viber inside a unified Optimove workflow
Journey Orchestration | Multichannel Marketing

How to Master the Measurement of Recurring Campaigns for Smarter CRM

Recurring campaigns quietly power the success of every CRM program. They drive engagement, retention, and revenue day after day. Yet one key question challenges even the best teams: how do you actually know if they’re performing?

Black Friday & Cyber Monday: Insights for Retail Marketers

Optimove Insights analyzed millions of transactions to reveal which segments truly drive performance during Black Friday and Cyber Monday. So where should marketers focus their efforts?

AI Moves from Backend to Frontline in Retail

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Not Going Positionless This Halloween? That’s the Real Scare

Boo! The real fright this Halloween isn’t ghosts or goblins. It’s clinging to fixed segments and rigid rules. Go Positionless and let the marketing magic flow (no witchcraft needed)

Why Zero Copy Data Is Key to Scalable Multichannel Marketing

For years, marketers copied data to move faster. Now, Zero Copy Data proves the fastest way forward is not moving it at all. Here's why

The 2026 World Cup Playbook for Sportsbooks: Before, During, and After

Discover how to turn the world’s biggest tournament into the ultimate customer lifecycle engine

The Day the Cloud Went Dark: Lessons from the AWS Outage

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Optimove Insights September iGaming Pulse Snapshot – US Sports Betting Climbs as Casino Activity Slows

Optimove Insights September iGaming Pulse Snapshot for emerging iGaming market trends

The Hidden ROI of Identity Resolution: More Efficient Spend, Better Attribution

How unifying player data across systems transforms marketing accuracy, spend efficiency, and attribution clarity in iGaming

Turning Customer Data into Action: Optimove Audience Integration Now Available on The Trade Desk

Marketers can now act on up-to-date and reliable data to deliver more relevant, personalized ads across channels

From Trusted Agents to ChatGPT Carts: AI’s Next Move in Retail

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
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