Discover Optimove’s Strategic Services
Boost your Marketing Performance through Data-driven Marketing Services
Ten thousand hours of experience is what it takes to achieve mastery in a given field. The Optimove Strategic Services Team combines tenfold that number of hours formulating data-driven customer marketing and monetization strategies – and they are now available to power your customer marketing operations.
Working with one of the largest European online casinos on its customer onboarding program, the Optimove Strategic Services Team utilized customer data to identify five distinct customer personas and realign the onboarding plan accordingly. Then, the team worked hand in hand with the company’s internal CRM team to craft custom messages for each persona. The new personalized onboarding interactions generated a 30% increase in the new-to-active customer conversion rate.
How it Works
The Strategic Services Team delivers customer-centric, data-driven marketing strategies, customized to your specific objectives and customer engagement goals. Through the use of statistical models, marketing frameworks, competitive landscape reviews and industry best practices, the team will help you maximize customer retention, loyalty and revenues. Offerings include CRM strategy and methodology; customer-centric, data-driven marketing programs; CRM outsourcing; and marketing data science-as-a-service.
Customer onboarding. Churn reduction. Spending stimulation. VIP management. Gamified campaigns. The Strategic Services Team can zoom into any facet of the customer journey to gain a better understanding of your customers and improve how you engage with them. It’s all about building powerful, cross-channel personalized customer engagement programs that inject emotional intelligence into your brand-consumer interactions.
Josselin Petit-HoangCRM Marketing Manager,
“Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes. We are very impressed with the results generated by this unlimited targeting power! Within a few months of deploying Optimove, Adore Me measured a 15% increase in campaign-generated revenue, a 22% increase in average order amount and 2.3X growth in the number of active customers.”
Marco TisoOnline Gaming Business Manager,
“Working with Optimove has really changed our mentality, our culture, our approach to CRM and customer marketing. We are giving our customers a great experience and the results have been double-digit growth in our customer retention. The Optimove product is sophisticated and extremely powerful.”
Golan ShakedChief Commercial Officer,
“In the current Attention Deficit Disorder generation, CRM marketers need to connect with individual customers in the right way, in realtime. Doing so requires a very, very good data warehouse and some very smart execution capabilities. This is exactly what Optimove delivers.”
Albina KehoeHead of CRM,
“Optimove allowed us to go much, much deeper in figuring out the most effective ways to connect with our customers. We’re combining psychographic clustering, transactional history and behavioral components to figure out, not only who they are, but how to influence their behavior.”
Jessica GranataDirector of Digital Marketing & CRM,
“Optimove helps us understand where to focus our limited resources to have the greatest impact on the business. On a general level, it has turned our entire department into data enthusiasts! We ‘geek out’ on a daily basis over the near-limitless options we have to customize campaigns and the actionable insights we see via the reporting.”
Nikki PatelDirector of CRM,
Rush Street Interactive
“Optimove makes it easy to customize our player messaging to a variety of different player segments, and to ensure that we are communicating in relevant ways with our entire player base. Its multi-channel campaign automation also helps us ensure that players are aware of everything we can offer them.”
Chris SeahornVP Marketing,
“Optimove gives us a powerful back-end customer data warehouse with customer modeling based on predictive analytics and large-scale messaging automation. Optimove is a leader in delivering an effective and comprehensive product.”
Rich ZapfDirector of Marketing,
“Optimove’s dynamic predictive customer segmentation and campaign automation deliver a unique end-to-end system for accomplishing the goal of effectively communicating with each individual customer on the basis of his or her historical activity, as well as predicted future behaviors.”
Jelly Button Games
“Optimove’s focus on customer modeling and campaign personalization allows us to rise above the noise and communicate with customers in ways that are relevant and appealing to them.”