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Videos

Stories and insights from Optimove experts, partners, and clients bringing the power of Positionless Marketing to life through real-world examples

Company News | Journey Orchestration | iGaming

Amelco on a Decade of Partnership with Optimove

Long-term growth is built on more than integration. It’s built on trust, consistency, and shared value. In this edition of the Optimove Partner Series, Brandon Walker, Head of New Business at Amelco, shares how Amelco and Optimove continue to help operators achieve their goals in more than 10 years of partnership. 
Multichannel Marketing | iGaming | Email

Vegas Kings x Optimove: Fueling Player Value with Creative Power

The future of iGaming growth isn’t just about powerful CRM. It’s about combining data with creative impact. In this edition of the Optimove Partner Series, Moshe Adir, Founder of Vegas Kings, shares how Vegas Kings and Optimove bring CRM, business intelligence and creative assets together to help operators execute stronger campaigns and build a working funnel. And also, the power of working together as trusted partners to unlock new opportunities for operators.
Company News | Journey Orchestration | iGaming

The Mill Adventure x Optimove: Taking Brands from Great to Best with Seamless Integration

Great operator experiences don’t happen through technology alone. They happen through seamless integration and a strong partnership. In this edition of the Optimove Partner Series, Bjornar Heggernes, Chief Commercial Officer at The Mill Adventure, shares how The Mill Adventure and Optimove work together to empower operator growth – from platform, to payments to CRM, creating better outcomes for clients.
Digital Personalization | Journey Orchestration | iGaming

Salsa Technology: Accelerating Operator Growth in Latin America

The LATAM iGaming market is growing fast, requiring local expertise and a deep understanding of the market, but also the right CRM partner to grow with.  In this edition of the Optimove Partner Series, Jefferson Torquato, Country Manager at Salsa Technology, shares how Salsa Technology and Optimove support operator expansion across Latin America and Brazil. From syncing player data for personalized campaigns to building smarter CRM journeys, discover how the partnership helps operators grow in regulated and emerging markets.
Gamification | Journey Orchestration | iGaming

Hybrid Interaction: Stepping up CRM in iGaming with Optimove

Stepping up CRM in iGaming requires more than a strong strategy. It takes the right data, smart execution, gamification, and a clear understanding of player behavior. In this edition of the Optimove Partner Series, Shahar Attias, CEO of Hybrid Interaction, shares how Hybrid Interaction and Optimove help brands turn CRM strategy into measurable player value. From building smarter journeys to improving engagement, discover what operators need to take their CRM performance to the next level.
Responsible Gaming | Journey Orchestration | iGaming

Synot Interactive: Why Optimove is the First CRM Choice for Regulated Markets

Regulated markets bring complex challenges, from strict compliance requirements to taxation, licensing, and certification costs that impact operators’ marketing budgets. In this edition of the Optimove Partner Series, Adéla Hrudnakova, Sales Manager at Synot Interactive, shares how Synot and Optimove help operators find effective CRM solutions for their specific market needs. From connecting customers with Optimove’s integration team to supporting stronger marketing execution, discover why Optimove is Synot’s first choice when the conversation turns to CRM.
Customer Segmentation | Journey Orchestration | iGaming

NuxGame: Building a Bright Future for iGaming Operators with Optimove

Player retention is one of the biggest challenges for growing operators, especially when launching or scaling a new iGaming operation. Success takes more than a flexible platform. It requires strong CRM capabilities, seamless integration, and a trusted relationship and communication between teams. In this edition of the Optimove Partner Series, Bar Konson, Chief Business Development Officer at NuxGame, shares why NuxGame chose Optimove: from professional onboarding to open communication and continuous product development, this partnership supports smarter operator growth.
Journey Orchestration | Responsible Gaming | iGaming

Expert Partner View: Marketing Challenges & Strategies in Regulated Markets

Regulated iGaming markets are never one-size-fits-all. Each jurisdiction brings its own rules, from responsible gaming and marketing restrictions to reporting requirements, licensing costs, certification, and taxation pressures. For operators, that means growth depends on more than acquisition. It requires flexible CRM, smarter retention, and player journeys that can adapt market by market. In this edition of the Optimove Partner Series, experts from Finnplay, The Mill Adventure, Vegas Kings, and Synot share what operators need to grow in complex regulated markets. From looking inward to maximize player value, to using CRM as a key solution when marketing channels become more restricted. Discover how Optimove and its partners help operators turn compliance challenges into long-term growth.
Company News | Positionless Marketing | iGaming

Partnership Power: Turning Relationships into Strategic Growth

Strategic partnerships aren’t just about integrations. They’re about creating long-term value through trust, collaboration, and shared opportunities. In this edition of the Optimove Partner Series, Adi Dagan, Senior Director of Partnerships at Optimove, shares why leading iGaming platforms, agencies, and consultants choose Optimove as their CRM partner, and how we created a stronger ecosystem.
Company News | Positionless Marketing | iGaming

Powering Partners with Positionless Marketing 

The future of partner ecosystems isn’t about standalone solutions. It’s about building connected communities that unlock more value together. In this edition of the Optimove Partner Series, Pini Yakuel, Founder and CEO of Optimove, shares the vision behind Optimove’s ecosystem and how Positionless Marketing empowers partners and executives to grow. From community to collaboration, discover why partnerships are central to Optimove’s growth strategy.